Articles
Psoriasis 360: how pharma can do social media

Psoriasis 360: how pharma can do social media

Is it time for pharma to stop pondering social media and actually dive in? Alex Butler explains how Janssen launched Psoriasis 360 and lived to tell the tale. It seems like everyone is talking about social media and how a new paradigm has been set for the way in which businesses communicate with…

Articles
Social media: from healthcare consumer to healthcare customer

Social media: from healthcare consumer to healthcare custome...

In increasingly competitive markets, pharmaceutical companies need to learn what’s important to the patient to stay ahead. David Williams highlights how social media can help. Patients want to discuss their health conditions with others who have had the same experiences. Why? Simply put…

Articles
Effective managed care marketing strategies for an evolving market

Effective managed care marketing strategies for an evolving ...

Despite the growing influence of payers, such as managed care organisations, pharma directs minimal attention towards traditional managed care. Eric Boothe describes how we can award sufficient attention to managed care outreach and gain product success. As managed care expands in the United States, few prescribed therapeutics today are purchased…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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