Articles
Drug producers or healthcare companies?

Drug producers or healthcare companies?

Is pharma perceived as having an active role in healthcare? Hanno Wolfram conducted a study to find out. The “history of pharma” which I personally overlook is the past 35 years. I have seen many changes over this time in company cultures, vocabulary, restrictive laws and…

Articles
Marketing dashboards: huge boost to profitability, or money drain?

Marketing dashboards: huge boost to profitability, or money ...

Andree Bates reveals all you need to know on realising the potential of marketing dashboards. Marketing dashboards are in use in many companies and have been reported by several authors to be able to accomplish one or more of the following…

Articles
What Are IDEAs Made Of: Brand vs product

What Are IDEAs Made Of: Brand vs product

Is pharma marketing a brand competition or are clinical trial data what really count? Mike Rea discusses. Your brand is so much more than your molecule. Most marketers would agree that is true. The associations, the promise, the added value services…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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