Articles
Apple's ResearchKit

What doctors say about Apple CareKit

Following the success of its open source ResearchKit, Apple is launching CareKit for app developers, which will not rely solely on patient reported outcomes to manage health.

Articles
Pharma needs hybrid sales and marketing rep

Pharma needs hybrid sales and marketing rep

Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness.

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