HCP engagement

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

Sales & Marketing

Key insights for a successful first-time product launch

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma.

Views & Analysis

Designing HCP engagement for the next normal

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck.

White Papers

4 ways to embed data-driven best practice in pharma HCP comm...

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. O

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Webinars

The digital transformation of pharma’s physician engagement ...

The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation

News

EPG Health's Medthority website for doctors

EPG Health launches personalised HCP website Medthority

Digital medical publisher EPG Health has launched a new independent website for doctors called Medthority.