HCP engagement

Views & Analysis
Engaging HCPs through digital media

Engaging HCPs through digital media

The ubiquity of digital technology allows pharma reps to communicate with healthcare professionals (HCPs) through their preferred channels, making a positive difference to engagement, relat

Views & Analysis
Live video streaming 600

The value of live video to pharma

From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.

Views & Analysis
Social network - vector illustration.

Improving HCP participation in primary market research

The decline in numbers of healthcare professionals (HCPs) willing to contribute to market research could have a detrimental effect on the quality of data provided to pharma. John Aitchison reports on why fewer are willing to join in and offers five changes that need to be made to improve uptake.