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ABPI looks internally for new CEO, naming Richard Torbett
December 3, 2019 Share
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ABPI looks internally for new CEO, naming Richard Torbett
https://pharmaphorum.com/news/abpi-looks-internally-for-new-ceo-naming-richard-torbett/
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W2O acquisitions continue as it buys Radius Digital Science
November 21, 2019 Share
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W2O acquisitions continue as it buys Radius Digital Science
https://pharmaphorum.com/news/w2o-radius-digital-science/

Latest News

Mavenclad helps Merck shrug off Rebif decline in MS

Mavenclad helps Merck shrug off Rebif decline in MS

Accelerating sales of Merck KGaA’s oral multiple sclerosis therapy Mavenclad helped the company to a double-digit rise in

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Mavenclad helps Merck shrug off Rebif decline in MS

https://pharmaphorum.com/news/mavenclad-helps-merck-shrug-off-rebif-decline-in-ms/

Claire Gillis wins Women in Marketing health leadership prize

Claire Gillis wins Women in Marketing health leadership prize

WPP’s health practice international CEO Claire Gillis picked up the inaugural healthcare marketing leadership prize at last night’s

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Claire Gillis wins Women in Marketing health leadership prize

https://pharmaphorum.com/news/claire-gillis-women-in-marketing-award/

First Rituxan biosimilar Truxima set to make its debut in US

First Rituxan biosimilar Truxima set to make its debut in US

Biosimilar competition to Roche’s big-selling Rituxan has arrived in the US, with Teva gearing up to launch its

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First Rituxan biosimilar Truxima set to make its debut in US

https://pharmaphorum.com/news/first-rituxan-biosimilar-truxima-set-to-makes-its-debut-in-us/

Views & Analysis

Cut a long story smart: When data meets storytelling

Cut a long story smart: When data meets storytelling

There are two words we hear more and more in the era of modern marketing communications: data and

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Cut a long story smart: When data meets storytelling

https://pharmaphorum.com/views-analysis-sales-marketing/cut-a-long-story-smart-when-data-meets-storytelling/

Life sciences leadership: the pharmaphorum podcast

Life sciences leadership: the pharmaphorum podcast

Episode 15 of the pharmaphorum podcast marked a return visit for leading life sciences industry authority Professor Brian

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Life sciences leadership: the pharmaphorum podcast

https://pharmaphorum.com/podcast/life-sciences-leadership

Launch excellence in a disrupted world

Launch excellence in a disrupted world

The accelerating speed of change within the pharmaceutical launch environment raises considerable challenges for launch excellence, as companies

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Launch excellence in a disrupted world

https://pharmaphorum.com/views-analysis-sales-marketing/launch-excellence-in-a-disrupted-world/

Debates & Insights

How to optimise pharma’s digital HCP engagement

How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if

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How to optimise pharma’s digital HCP engagement

https://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/

Ensuring delivery of healthcare professional education

Ensuring delivery of healthcare professional education

Pharma companies always need to know they can get the right information to the right people at the

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Ensuring delivery of healthcare professional education

https://pharmaphorum.com/debates-insight-sales-marketing/ensuring-delivery-of-healthcare-professional-education/

Good data supports pharma sales reps to drive lead generation

Good data supports pharma sales reps to drive lead generation

Allow pharma sales reps to focus on the job in hand by making sure they have access to

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Good data supports pharma sales reps to drive lead generation

https://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/

Partner Content

Summarising & Combining Insights

Summarising & Combining Insights

Highlight, prioritize & combine your MSL insights

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Summarising & Combining Insights

https://pharmaphorum.com/partner-content/summarising-combining-insights/

Validating Your KOLs

Validating Your KOLs

Validating your KOLs for an evolving KOL landscape

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Validating Your KOLs

https://pharmaphorum.com/partner-content/validating-your-kols/

The Application Of Machine Learning To Field Insights

The Application Of Machine Learning To Field Insights

Analysing MSL field insights with NLP/Machine Learning

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The Application Of Machine Learning To Field Insights

https://pharmaphorum.com/partner-content/the-application-of-machine-learning-to-field-insights/

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