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Fishawack acquires marketing consultancy Blue Latitude Health
December 10, 2018 Share
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Fishawack acquires marketing consultancy Blue Latitude Health
https://pharmaphorum.com/news/fishawack-acquires-marketing-consultancy-blue-latitude-health/
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Lucid Group makes four new medical writing additions
December 6, 2018 Share
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Lucid Group makes four new medical writing additions
https://pharmaphorum.com/news/lucid-group-medical-writing-team/

Latest News

Open Health merges with med comms services provider Peloton

Open Health merges with med comms services provider Peloton

UK-based Open Health Communications has merged with Peloton Advantage to create a global healthcare communications and market access

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Open Health merges with med comms services provider Peloton

https://pharmaphorum.com/news/open-health-merges-peloton-advantage/

Cherry acquired by communications group Avenir

Cherry acquired by communications group Avenir

UK healthcare creative agency Cherry has been acquired by Avenir Global in a move that strengthens its European

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Cherry acquired by communications group Avenir

https://pharmaphorum.com/sales-marketing/cherry-acquired-avenir-global/

Susie Hackett and Effie Baoutis join HCA executive committee

Susie Hackett and Effie Baoutis join HCA executive committee

The UK’s Healthcare Communications Association (HCA) has appointed Susie Hackett and Effie Baoutis to its executive committee. Baoutis,

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Susie Hackett and Effie Baoutis join HCA executive committee

https://pharmaphorum.com/sales-marketing/hca-susie-hackett-effie-baoutis/

Views & Analysis

How to make pharma marketing content unskippable

As long as pharma companies could afford an army of reps to get their advertising messaging directly to

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How to make pharma marketing content unskippable

https://pharmaphorum.com/views-analysis-sales-marketing/how-to-make-pharma-marketing-content-unskippable/

Insight, market monitoring and assessing whether a brand plan is fit for purpose

This article is the last in a series of three from Osprey Health Consulting. In this third article

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Insight, market monitoring and assessing whether a brand plan is fit for purpose

https://pharmaphorum.com/views-analysis-sales-marketing/insight-market-monitoring-and-assessing-whether-a-brand-plan-is-fit-for-purpose/

Is the pharma gender gap starting to close?

Is the pharma gender gap starting to close?

When Emma Walmsley took the reins of GlaxoSmithKline (GSK) in 2016, becoming the first woman to head up

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Is the pharma gender gap starting to close?

https://pharmaphorum.com/views-analysis-sales-marketing/is-the-pharma-gender-gap-starting-to-close/

Debates & Insights

Adherence – Don’t Remind Me!

Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course

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Adherence – Don’t Remind Me!

https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/

Metrics to meaning: demonstrating the value of medical communications

Metrics to meaning: demonstrating the value of medical communications

Overview Medical affairs and publications teams are under increasing pressure to demonstrate effectively the success of the medical

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Metrics to meaning: demonstrating the value of medical communications

https://pharmaphorum.com/sales-marketing/metrics-to-meaning-demonstrating-the-value-of-medical-communications/

Start-ups and tech giants are the future of pharma marketing

Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the

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Start-ups and tech giants are the future of pharma marketing

https://pharmaphorum.com/sales-marketing/start-ups-and-tech-giants-are-the-future-of-pharma-marketing/

Partner Content

J+D Pharma Forecasting Workshop – Zurich

J+D Pharma Forecasting Workshop – Zurich

J+D Interactive Pharma Forecasting Workshop

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J+D Pharma Forecasting Workshop – Zurich

https://jdforecasting.com/training/multi-client/

Antibiotic Class Emerges through Digestive Enzyme

Antibiotic Class Emerges through Digestive Enzyme

SMi Group Reports: The official agenda and highlights

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Antibiotic Class Emerges through Digestive Enzyme

https://pharmaphorum.com/partner-content/antibiotic-class-emerges-through-digestive-enzyme-2/

Medmeme appoints senior strategist for Europe

Medmeme appoints senior strategist for Europe

Christian Schweiger joins Medmeme as Vice President

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Medmeme appoints senior strategist for Europe

https://pharmaphorum.com/partner-content/medmeme-appoints-senior-strategist-for-europe/

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