Patients
Time for a new model in patient access

Time for a new model in patient access

Mig Sleeper, vice president, Global Pricing for Astellas Pharma Europe, explains why we must rethink how value is defined as we enter a new technological era for medicines.

Sales & Marketing
Reshaping events in pharma

Reshaping events in pharma

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketin

Sales & Marketing

Sales & Marketing
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Solution Spotlight: Medscape One

Medscape One (M1) is a sophisticated, AI-powered decision engine designed to redefine HCP engagement.

Digital

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