Articles
Emerging markets – the new gold rush? (part 1)

Emerging markets – the new gold rush? (part 1)

Amit Vaidya offers a guide to considerations and risks associated with entering emerging markets in the first of this three part series. The Pharmaceutical industry in common with many other sectors goes through what one might describe metaphorically as “fashionable change”. Examples might be...

Articles
Four reasons the iPad is a sales rep's best friend

Four reasons the iPad is a sales rep's best friend

As use of iPads continues to increase Maureen Shaffer flags the four reasons that suggest that the iPad is the sales rep’s best friend. iPads are vaulting ahead in pharmaceutical and medical device companies. The WSJ Health Blog recently noted that it was becoming an...

Articles
Editor’s voice – June 2011

Editor’s voice – June 2011

Continuing her monthly editor’s blog, Rebecca Aris discusses some recent highlights and shows us what’s in store on pharmaphorum over the next few weeks. It’s time again for another roundup of the past month’s editorial activities. Despite the distinct lack of sunshine here in the UK...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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