Articles
Talent management

Talent management

Steps need to be taken in order to preserve the talent pool in pharma. Mark Holliday and co-workers expand on what we can do in this area to reduce the loss of talented individuals. Anyone with an interest in how people are managed at work is sure to be aware of the significance that the term “talent management” has for…

Articles
Battling patent expiration by building brand loyalty

Battling patent expiration by building brand loyalty

As pharma faces potential losses due to patent expiration, Kelly Renfro explores how these losses could be combated by building brand loyalty. Over the next few years, a number of blockbuster drugs face patent expiration, including Zyprexa, Xalatan, Crestor and Symbacort. It is estimated that…

Articles
Key European consumer and physician eHealth trends for 2011

Key European consumer and physician eHealth trends for 2011

Increasingly, the internet is becoming used more as a tool for patients and physicians to interact. Is there an opportunity for pharma to become involved in this area – Maureen Malloy and James Avallone discuss research that suggest so. The Internet has drastically changed how both consumers and physicians gather medical information and consume media. This is having a…

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D