Articles
Simple forecasts are best: easy to prove, hard to act on

Simple forecasts are best: easy to prove, hard to act on

When forecasting we can often over complicate matters in the belief that complex forecasts will yield increased accuracy. Gary Johnson explains why we should keep it simple. All good managers know that focus, clarity and simplicity are the hallmarks of good business. And yet, those same managers are …

Articles
Drug producers or healthcare companies?

Drug producers or healthcare companies?

Is pharma perceived as having an active role in healthcare? Hanno Wolfram conducted a study to find out. The “history of pharma” which I personally overlook is the past 35 years. I have seen many changes over this time in company cultures, vocabulary, restrictive laws and…

Articles
Marketing dashboards: huge boost to profitability, or money drain?

Marketing dashboards: huge boost to profitability, or money ...

Andree Bates reveals all you need to know on realising the potential of marketing dashboards. Marketing dashboards are in use in many companies and have been reported by several authors to be able to accomplish one or more of the following…

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