Articles
How to ‘digitally and socially’ win over your legal / regulatory team

How to ‘digitally and socially’ win over your legal / regula...

Colleen Broughton, William Reese and Jim Walker of the Cadient Group, a leading digital healthcare marketing agency, share their top tips to creating a positive relationship with your legal / regulatory team. Social media in the pharmaceutical industry continues to generate a great deal of interest, discussion and debate...

Articles
In APAC, the biosimilar market is set to grow

In APAC, the biosimilar market is set to grow

Syamala Ariyanchira shares her opinions on the growth opportunities in the biosimilar market within emerging markets, with a particular focus on China, India and Korea. The market sentiments towards biosimilars vary widely between the regulated and the semi- and unregulated markets. While regulated markets adopt...

Articles
Drug shortage strategies

Drug shortage strategies

Darshan Kulkarni highlights the problems associated with drug shortages in healthcare. This is intended to be a discussion of how healthcare providers are dealing with drug shortages. This blog will give a front line view...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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