Articles
Delivering a consistent brand vocabulary

Delivering a consistent brand vocabulary

Sunil Ramkali highlights the importance of delivering a consistent brand vocabulary. Are you confusing your customers without realising it? A key goal of global marketers is to achieve consistent implementation of...

Articles
A four-step methodology in structuring payer landscapes in volatile environments

A four-step methodology in structuring payer landscapes in v...

Dr Rainer Opgen-Rhein, Giorgia Leoni and Hassan Bruneo discuss a four-step methodology in structuring payer landscapes, a useful tool for pharmaceutical companies. Current financial restrictions in most of the biggest economies have effects also in the national healthcare systems, creating new...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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