Articles
iPad or detail-Pad – are pharmaceuticals using the real tech-Pad?

iPad or detail-Pad – are pharmaceuticals using the real tech...

Harshit Jain shares his views on the influence of new technology in the pharma industry, specifically looking at iPads and detail pads, and their benefits to healthcare. A December 2010 Wall Street Journal article stated Abbott Laboratories, Medtronic Inc., and Boston Scientific Corp. were among those in our industry...

Articles
Market access strategy

Market access strategy

Brian Lovatt and Alan Wilkinson walk us through a successful market access strategy and how early Phase II implementation is key. Why is it that so many new products have failed to gain access in key markets over the past few years? Indeed, this is a question being asked of the...

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Market Access

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