Articles
ROI calculation for digital programs

ROI calculation for digital programs

Ferdinando Scala provides his thoughts on developments within pharma, and how this has affected ROI calculations. Over the last few years, the pharma industry has witnessed a strong transformation in business model, operational modalities and organizational structure...

Articles
Perspectives on technology in SFE

Perspectives on technology in SFE

Kicking off mobile health month in earnest, pharmaphorum teamed up with IMS Health to hear some first-hand perspectives on how technology is shaping pharma SFE. The pace of new technology entering the market is astounding, with the latest and greatest devices showing the potential to radically change business models…

Articles
Is open collaboration the future for R&D?

Is open collaboration the future for R&D?

We speak with Chris Molloy about the benefits of open collaboration in R&D and how IT can support these developments. The pharma industry is constantly changing and it’s no secret that to keep up with these changes, organisations today have to...

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