Articles
Patient feedback data for health economic modelling: the patient´s voice integrated

Patient feedback data for health economic modelling: the pat...

DRs Nadine van Dongen explains the importance of the patient’s voice in clinical feedback data and shares her thoughts on the future of health economic evaluations. Up to now, the reimbursement of new innovative pharmaceuticals was merely based on registration data...

Articles
Planning a chart-topping mobile pharma project

Planning a chart-topping mobile pharma project

Following our mobile health theme, Michael Ashworth shares his top tips to planning and building a successful mobile pharma project. Building mobile apps and websites is often at the very top of pharma company marketing to-do lists...

Articles
Has the push for transparency gone too far? (Part 2)

Has the push for transparency gone too far? (Part 2)

Darshan Kulkarni continues his look into the Sunshine Act questioning whether our quest for transparency has gone too far. Without the appropriate connotations as to why these payments were made, the Sunshine Act seems to cast physicians in a bad light...

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