Articles
The race for pharma to embrace real-world evidence

The race for pharma to embrace real-world evidence

After attending Adelphi's Renaissance event in Paris, focussed on how real-world evidence is impacting the pharma industry, Paul Tunnah sees comparative challenges between perfection and realit

Sales & Marketing

Sales & Marketing
HCPs, DOLs
Sponsored

Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D