Views & Analysis | Perspectives on pharma industry issues

R&D

Digital pill, molecules inside, and digital hand with precision laser

Scientists and algorithms: Finding the right balance in mode...

The future of drug development is not scientists versus algorithms. It is scientists and algorithms working together.

Sales & Marketing

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Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Sales & Marketing

Omnideployment concept, female hand holds digital globe and connected networks of men and women

Beyond omnichannel: Why pharma commercialisation must shift ...

We need to step away from the passive, broad concept of omnichannel and adopt a far more active, disciplined framework: omnideployment.

Digital

AI in clinical rials and drug development

AI in clinical trials: Building better trials before they st...

With AI, trial sponsors are now reducing risk, accelerating timelines, and driving innovation by modelling what is most likely to work in the future.

Digital

pharmaphorum podcast Episode 274, Erik Janssen, UCB

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Ethical AI & trust-driven innovation: UCB’s Erik Janssen

How can pharma lead the way in ethical AI and trust-driven innovation?

Articles

Catch 22: When is good global strategy bad?

Bernard Murray argues that global marketing strategy must always be informed by local insights and have a clear route for implementation if it is to avoid the creation of ever grander ideas tha

Articles

Why pharmaceutical companies need Big Data to make big decis...

Sumit Prasad of Mu Sigma highlights the importance of Big Data in the pharmaceutical industry.

Articles

Egypt moving toward integrated healthcare system

Islam Anan of Kantar Health explores the healthcare system in Egypt in pharmaphorum's emerging markets themed month.

Sales & Marketing

Sponsored

Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Sales & Marketing

Beyond omnichannel: Why pharma commercialisation must shift ...

We need to step away from the passive, broad concept of omnichannel and adopt a far more active, disciplined framework: omnideployment.

Digital

AI in clinical trials: Building better trials before they st...

With AI, trial sponsors are now reducing risk, accelerating timelines, and driving innovation by modelling what is most likely to work in the future.

Digital

Sponsored

Ethical AI & trust-driven innovation: UCB’s Erik Janssen

How can pharma lead the way in ethical AI and trust-driven innovation?

Market Access

The EU Joint Clinical Assessment in practice: Early lessons

Unfortunately, much of the discussion around the JCA has focused on how the framework is intended to operate, rather than how it works in practice.

Market Access

Navigating Europe's AI regulatory labyrinth: A strategic gui...

For US drug developers, bringing AI tools across the Atlantic introduces steep regulatory hurdles.

Oncology

Bridging the innovation gap: Scalable cell therapies, adapti...

Biotech must build manufacturing and trial models that make cell therapies scalable, accessible & commercially viable.

Oncology

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Oncology

Key lessons from EHA 2026: Translating evidence into impact

Across four days in Sweden, EHA 2026 offered a clear view of the future of blood cancer care.

Patients

Woman in yellow jacket blows nose due to hayfever

Redefining the self-care pathway in the evolving hayfever la...

When it comes to hayfever, proactive approach improves patient health literacy and empowers individuals to put their health back in their own hands.

Patients

Pharmacist hands woman prescription medicine with an explanation

Specialty medication access hinges on a 48-hour window

The vast majority of healthcare providers (HCPs) say that PA-related delays directly harm patient outcomes.

Patients

Man lies on floor next to spilled pill bottle, reference to overdose

Decline in overdose deaths ≠ The end of the opioid crisis

Since 2001, International Overdose Day has been observed as a moment to remember those lost to overdose and renew society’s commitment to

Scientists and algorithms: Finding the right balance in mode...

Local voices, global reach

Beyond omnichannel: Why pharma commercialisation must shift ...

AI in clinical trials: Building better trials before they st...

Ethical AI & trust-driven innovation: UCB’s Erik Janssen

Catch 22: When is good global strategy bad?

Why pharmaceutical companies need Big Data to make big decis...

Egypt moving toward integrated healthcare system

Local voices, global reach

Beyond omnichannel: Why pharma commercialisation must shift ...

AI in clinical trials: Building better trials before they st...

Ethical AI & trust-driven innovation: UCB’s Erik Janssen

The EU Joint Clinical Assessment in practice: Early lessons

Navigating Europe's AI regulatory labyrinth: A strategic gui...

Bridging the innovation gap: Scalable cell therapies, adapti...

Building a Phase I oncology centre

Key lessons from EHA 2026: Translating evidence into impact

Redefining the self-care pathway in the evolving hayfever la...

Specialty medication access hinges on a 48-hour window

Decline in overdose deaths ≠ The end of the opioid crisis

Scientists and algorithms: Finding the right balance in mode...

Back to basics: X-ray inspection in pharmaceutical and medic...

Decarbonising respiratory care requires a new kind of generi...

Amgen's Imdelltra scores again in small cell lung cancer

Discover a new era of healthcare panel engagement: Grounded ...

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Digital

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Oncology

Patients

R&D

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