Views & Analysis | Perspectives on pharma industry issues

Patients

Pharmacy sign with yellow townhouse in background

Community pharmacy is ready to lead. Now it needs the system...

Community pharmacy is the infrastructure that makes NHS long-term plans and ambitions possible. But infrastructure without investment does not hold.

Sales & Marketing

Solution Spotlight: IQVIA CTFS Site Payments

IQVIA Clinical Trial Financial Suite (CTFS) is a next-generation platform designed to modernise clinical trial financial operations.

Oncology

ASCO 2026: Powerful evidence for the microbiome in oncology,...

Can the state of someone’s gut microbiome – the balance of good and bad bacteria in their digestive tract – affect their response to cancer immunother

Digital

Visual representation of a head of sound waves

Callyope's AI-powered solution for mental health practitione...

The state of the public’s mental health in the UK and Europe is a serious unmet need.

Patients

Stem the bleeding: Rising to meet the growing demand for CGT...

Following World Blood Donor Day, a look at the continued need for more donors of blood, but also cord blood and perinatal tissue, too.

Views & Analysis

The steps for successful AI

We speak to machine learning expert Loubna Bouarfa about getting life sciences to embrace AI and what makes for a successful use of the technology.

Views & Analysis

Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu

Views & Analysis

Launch excellence in a disrupted world

The accelerating speed of change within the pharmaceutical launch environment raises considerable challenges for launch excellence, as companies grapple with a complex and ever-changing wor

Sales & Marketing

Solution Spotlight: IQVIA CTFS Site Payments

IQVIA Clinical Trial Financial Suite (CTFS) is a next-generation platform designed to modernise clinical trial financial operations.

Sales & Marketing

Scissors snipping off half of workforce concept

The hidden risks of biotech layoffs: Why cost-cutting trigge...

Reducing your team without a strategic risk plan actually spikes corporate vulnerability more than it lowers burn rates.

Digital

Callyope's AI-powered solution for mental health practitione...

The state of the public’s mental health in the UK and Europe is a serious unmet need.

Digital

The pulse of progress: AI, real-world data, and the ethics o...

What kind of data should train and power the next generation of healthcare AI?

Market Access

Industry exercises option for midpoint review of VPAG Invest...

Under the VPAG agreement, £400 million is available under the VPAG Investment Fund. But what benefits will stay once funding goes away in 2029?

Market Access

Approval designed from day one: Building global-ready regula...

The global pharmaceutical landscape is increasingly defined by the necessity for clinical acceleration without compromising data integrity.

Oncology

ASCO 2026: Powerful evidence for the microbiome in oncology,...

Can the state of someone’s gut microbiome – the balance of good and bad bacteria in their digestive tract – affect their response to cancer immunother

Oncology