Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Articles
Comparative effectiveness evidence: Comparing apples and oranges?

Comparative effectiveness evidence: Comparing apples and ora...

Pharmaceutical companies face increasing demands for effectiveness evidence, and thus escalating costs. Here Jeanni van Loon describes a mean to generate evidence without the need for additional trials. Development plans typically identify comparators that will meet regulatory needs and go some way to meeting the needs of other...

Articles
Middle management: is sheer will enough to get them through?

Middle management: is sheer will enough to get them through?

Jane Chin highlights the challenges faced by middle management and the impact it has on the company. If you are what today's pharmaceutical middle managers face in "Tales from the Middle", you may wonder why anyone would aspire to enter...

Articles
Editor’s voice – September 2011

Editor’s voice – September 2011

As another month draws to a close Rebecca Aris reflects on the highlights of pharmaphorum from September and reviews what’s coming up in October. September has been another busy month for us as we continue to publish daily, keep the content varied and sneak out of the office to attend events when...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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