Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Pharma news highlights: licensing, clinical trial data and s...

This month, Ed Silverman discusses the issues within the pharma industry around compulsory licensing, clinical trial data publication and drug safety. Since our last appearance here at pharmaphorum, the closely watched struggle over compulsory licensing heated up in…

Articles

Executive perspectives: John Castellani

With the US pharma market also feeling the winds of change, Paul Tunnah speaks with PhRMA CEO John Castellani to hear his views on the future for the industry. As one of the most influential figures in pharma it is notable that Castellani is a relative newcomer to the sector, having taken the lead role at The Pharmaceutical Research…

Articles

Coming soon – pharmacogenomics

Daniella Koren explores the possibilities that pharmacogenomics is opening up for us. What would have once sounded like the plot of a ’50s sci-fi novel is the near future of medicine —medications will be...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital