Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Polarized debate about drugs harms patients

John LaMattina highlights the harm that polarized debates around drugs can cause to patients. The ongoing debate between critics of the pharmaceutical industry and the industry itself is starting to mimic the current, party-based...

Articles

Pharma pricing & market access outlook Europe 2013

Rebecca Aris provides an overview of day one of the ‘Pharma pricing & market access outlook Europe 2013’ event. ‘May you live in interesting times’, a phrase widely used in Asia, was used to open the day’s session by Ed Schoonveld...

Articles

The importance of traditional news media coverage in a 3.0 w...

Laura Liotta shares her opinion that traditional media still plays a significant role in the communication mix, despite the increase in social media channels – do you agree? It has been more than a decade since media platforms such as blogs, forums, online communities and social networks emerged with...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital