Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

The art of a successful content marketing strategy

In our digital focus month, pharmaphorum catches up with Bruce Rogers from Forbes to discuss content marketing, thought leadership and brand reputation. Content marketing is a form of communication whereby a brand speaks to a customer without selling. Some consider it...

Articles

Darwin’s Finches, the HCA and the future of healthcare commu...

Chris Stevenson discusses the successful medical communications agencies of the future and how differentiation might be the key. I recently read the thoughtfully written review of 10 years of member surveys from the Healthcare Communication...

Articles

Digital pharma: CRM is a strategy, not a solution

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. Recently, I was tasked with finding a suitable eCRM solution for a client. So I called in a reputable provider of...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital