Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Content marketing the ideal antidote for what ails pharma se...

Information as a service is not new to pharmaceutical marketing, medical education has always played a key role in helping doctors understand new therapeutic molecules and treatment paradigms.

Articles

Moving into the mobile app market: are healthcare apps medic...

In our digital focus month, James Whitehouse takes a look at the healthcare mobile apps market and questions whether or not they can be classed as medical devices. Since the launch of the Apple iPhone in 2007, the mobile application market has seen a meteoric rise. The inclusion of other...

Articles

Harnessing the power of social media to improve pharma’s ima...

As our digital focus month continues, Christie Shilling discusses the power of social media and how pharma can use it to improve its reputation. Faced with the evidence of social media’s power, the pharmaceutical industry has begun to take steps in this realm. According to a...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital