Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Can gamification transform lives?

Dr Sylvester Arnab discusses whether gamification has long-term benefits for both the individual patient and the pharma industry. Most governments recognise and emphasise on the significance of public health programmes in reducing the prevalence of...

Articles

Mobile health apps: when will they change the interaction be...

Dirk Poschenrieder discusses the opportunity pharma marketers have to change the interaction between pharma and patients – but are they grabbing this opportunity with both hands? I often hear that mobile health will explode within the next few years – from 124 million users in 2011 to more than...

Articles

Update your strategy as you update your technology – and dis...

Morten Hjelmsoe of Agnitio discusses whether we need to change our thinking in order to fully embrace digital marketing. It’s a sad fact that many healthcare providers see little value in our communications. We increasingly struggle to get the...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital