Views & Analysis | Perspectives on pharma industry issues

Oncology

Sponsored

12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

Sponsored

The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

Sponsored

Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

Sponsored

Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

A social media renaissance in pharma

This month we are looking into the area of digital and social media on pharmaphorum.

Articles

How pharma can embrace healthcare big data

Whilst everyone is talking about Big Data in healthcare, many in pharma are left confused as to how it can be applied. Lorenzo Nanetti, from IMS Health, offers some solutions. Many of us are confronted with the term ‘Big Data’ on a daily basis, but despite the abundance of literature on the subject there is a lack of clear, easy-to-apply…

Articles

Resuscitating innovation

Laura Mole and Paul Gershlick explore what the UK Government is doing to encourage innovation in the pharmaceutical industry. One issue which resurfaces time after time in industry articles, is innovation. Is the industry doing enough? Will the glory days of…

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

Sponsored

Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital