Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

In this interview, Marjorie Brody of BRODY Professional Development shares her advice on unlocking leadership potential in the pharmaceutical industry. On behalf of pharmaphorum, American Leaders interviewed Marjorie Brody, Founder, CEO, and President of BRODY Professional...

Articles

The benefits of working with rare disease families and chari...

Dr Mohammad Al-Ubaydli discusses the benefits that working with rare disease families and charities has to offer pharma. Working with rare disease families and charities provides a great opportunity for the pharmaceutical industry...

Articles

The Unitary Patent and Unified Patents Court – first steps t...

Rowan Freeland of Simmons & Simmons LLP discusses the impending European Unitary Patent and Unified Patents Court. The European Unitary Patent and Unified Patents Court (UPC) are likely to be with us within two or three years (depending on how...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital