Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Experiential digital: welcome to augmented reality pharma

Experiential digital technology, including immersive and interactive techniques like augmented reality, heralds significant potential for the pharma industry in offering new ways to interact wi

Articles

Executive Perspectives: Professor Ajay Kakkar

In our latest executive perspectives interview, pharmaphorum speaks with Professor Ajay Kakkar, Director of the Thrombosis Research Institute and renowned disease expert. As part of our series of interviews with high profile C-level healthcare executives, pharmaphorum wanted to speak with someone who had an excellent…

Articles

Digital health perspectives: Fonny Schenck

Fonny Schenck, CEO of Across Health, shares his advice on digital pharma marketing and CRM technology. Our latest Digital health perspective comes from digital expert Fonny Schenck. With a strong pharma background combined with...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital