Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

“You can’t please all of the people all of the time”: tips f...

Jack Sedman of Blue Latitude offers advice on prioritising your multichannel marketing. It is a truth universally acknowledged that increasingly constrained budgets mean Pharma marketers are having to achieve...

Articles

Soligenix: current focus and pipelines – interview with Dr. ...

Dr Christopher J. Schaber, the president and CEO of Soligenix, shares his thoughts on its current pipeline and what the future holds for the company. Soligenix, Inc, a clinical stage biopharmaceutical company, develops drugs in the area of treating life-threatening side...

Articles

A history of... Merck KGaA

Did you know that Merck KGaA is the oldest pharmaceutical company in the world? Read our latest ‘a history of’ article to find out more, plus we bust the myths between Merck KGaA and Merck & Co. Merck is the oldest pharmaceutical company in the world. Its origin dates back to the year 1668, making it nearly...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital