Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

The pharma industry updates its marketing strategy with QR c...

Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable results that other industries have enjoyed over the past several years, by...

Articles

Pharma news highlights: Gleevec, pay-to-delay, human gene pa...

This month, Ed Silverman discusses the issues within the pharma industry around pay-to-delay, the Gleevec decision, human gene patenting and data analysis errors for Diovan. Various legal matters have dominated headlines since our last appearance here. The most prominent, of course, involved a…

Articles

Spotlight on... malaria

Our latest ‘spotlight on’ coincides with our April focus on infectious diseases, taking a look into the causes, symptoms and treatments of malaria. It is hard to imagine that a single mosquito bite could end your life. But for thousands of people in the...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital