Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

The role for ‘gamification’ in pharma

Carwyn Jones and Faisal Ahmed discuss what is important for success in gamification. Last year, the PM Society Digital Media Awards introduced a category to reflect an area of developing interest for digital...

Articles

Physician online communities – sponsor or build? (part 1)

In our digital and social media themed month, Kay Wesley contemplates whether pharma companies should sponsor or build physician online communities. For doctors, accessing educational content and colleagues’ opinion is part of professional life. In a rapidly-shifting medical, social...

Articles

The Rise and Rise of Superbugs – so how do we fund superdrug...

In our infectious disease themed month, we hear from TranScrip Partners’ Infectious Disease Specialists Flic Gabbay and Richard Bax who share their view on bacterial resistance. In the last two months anxieties around the rise of bacterial resistance have been highlighted by governments and academia...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital