Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Editor’s voice: April – digital and social media

Did you miss any of our digital and social media articles this month? An overview of highlights of this content is shared here. The discipline focus of our content throughout April has been on digital and social media. This article highlights some of my personal...

Articles

Pharma is willing, but is it able? Agencies and pharma weigh...

Michelle Kelly highlights the barriers to multichannel marketing for pharma. Despite countless articles, conferences and efforts to drive pharma marketing into a multichannel age already inhabited by...

Articles

The Unitary Patent and Unified Patents Court – first steps t...

Rowan Freeland of Simmons & Simmons LLP discusses the impending European Unitary Patent and Unified Patents Court. The European Unitary Patent and Unified Patents Court (UPC) are likely to be with us within two or three years (depending on how...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital