Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

mHealth Monthly Mashup: Release 21.0 – The Commercialization...

This month's mashup takes a snapshot of the current mobile health landscape and significant milestones in entrepreneurship, innovation, and regulation...

Articles

How understanding patients helped Janssen to improve its web...

Robert Dossin and Corinne Pilgrim highlight how social media netnography helped Janssen better understand schizophrenia patients and improve its patient website accordingly. In general, patients suffering from Schizophrenia, find it difficult to ask their doctor for advice – and also find it hard to continuously...

Articles

Market access specialists- is the current acquisition trend ...

In our market access themed month, Hemavli Bali of Results Healthcare explores the attractiveness of market access specialists for acquisition and whether the current surge of acquisitions is set to continue. Increasing pressures on health budgets have led to a growing squeeze on the prices that governments and health insurers are...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital