Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Articles
It’s not you, it’s me...

It’s not you, it’s me...

In a recent survey, over two-thirds of respondents reported that they have had an article rejected because it was outside the 'aims and scope' of the journal concerned. Mmmmmm, really?

Articles
Think Digital 2013

Think Digital 2013

In this article Rebecca Aris shares the themes discussed at the recent 'Think Digital 2013' conference.

Sales & Marketing

Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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