Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Articles
Physician perspectives: Patricia Salber

Physician perspectives: Patricia Salber

In our latest physician perspectives interview, pharmaphorum's Hannah Blake speaks with Patricia Salber about all things digital, social media and mobile health.

Articles
The FDA Patient Network

The FDA Patient Network

Rebecca Aris interviews James Valentine on the recently launched FDA patient network.

Sales & Marketing

Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

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