Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

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Planning customer-centric multi-channel marketing

Planning customer-centric multi-channel marketing

In the first article of a three-part series looking at multi-channel marketing in the pharma industry, Quintiles focusses on how to effectively plan a successful multi-channel campaign that wil

Sales & Marketing

Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

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