Views & Analysis
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Santhera: building a patient-centric vision

Vanessa dos Reis Ferreira is head of Patient Advocacy Europe at Santhera and a rare disease specialist. Here she describes how her company is focused on understanding patient needs to develop and bring to market the best possible medicines.

Views & Analysis
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Improving HCP participation in primary market research

The decline in numbers of healthcare professionals (HCPs) willing to contribute to market research could have a detrimental effect on the quality of data provided to pharma. John Aitchison reports on why fewer are willing to join in and offers five changes that need to be made to improve uptake.

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
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Oncology

Patients

R&D