Veeva

Debates & Insight
Digital-HCP-engagement-1200x675
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Views & Analysis
Engaging HCPs through digital media

Engaging HCPs through digital media

The ubiquity of digital technology allows pharma reps to communicate with healthcare professionals (HCPs) through their preferred channels, making a positive difference to engagement, relat

Debates & Insight
How Shire improved its time to market
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Case Study: How Shire improved its time-to-market

Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be quicker, more efficient and more compliant.