Veeva

Views & Analysis

Pharma’s digital transformation journey and the role of cust...

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.

White Papers

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10 Tips for Digital Asset Management Success

Given the recent rise in digital engagement and the drastic increase in digital content, it’s now essential that pharmaceutical companies have a comprehensive content strategy.

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Digital

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Accelerating pharma's digital IQ as customer engagement evol...

The COVID-19 pandemic has brought many changes to the pharmaceutical industry, among them how companies can continue to engage with healthcare professionals (HCPs) and other stakeholders.

Sales & Marketing

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How ‘thinking modular’ might ease digital content overload i...

Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone.

White Papers

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How pharma companies can uncover the insights hidden in thei...

From multichannel distribution to customer engagement to creative collaboration and beyond, the pharmaceutical industry is evolving the way it approaches promotional materials.

White Papers