Veeva

Views & Analysis

Could artificial intelligence replace pharma reps?

Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.

Views & Analysis

GSK finds synergies with global marketing strategy

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it.

Sales & Marketing

Teva’s strategy for multichannel engagement

Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment of marketing activities to business objectives.

Sales & Marketing

Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Debates & Insight

How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Views & Analysis

Engaging HCPs through digital media

The ubiquity of digital technology allows pharma reps to communicate with healthcare professionals (HCPs) through their preferred channels, making a positive difference to engagement, relat

Could artificial intelligence replace pharma reps?

GSK finds synergies with global marketing strategy

Teva’s strategy for multichannel engagement

Lundbeck’s digital strategy and how they manage global and l...

How to optimise pharma’s digital HCP engagement

Engaging HCPs through digital media

Novo sues Lilly over 'misleading' GLP-1 ad campaigning

Discover a new era of healthcare panel engagement: Grounded ...

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