Veeva

Sales & Marketing

Reshaping events in pharma

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketin

News

Use of digital tools for clinical trials triples during pand...

A new poll of clinical trial sponsors has found that around nine out of 10 of them are running decentralised trials with the help of digital technologies, a big increase on pre-COVID-19 lev

White Papers

4 ways emerging pharma companies can harness marketing conte...

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger

Sales & Marketing

Key insights for a successful first-time product launch

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma.

White Papers

4 ways to embed data-driven best practice in pharma HCP comm...

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. O

Views & Analysis