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Use of digital tools for clinical trials triples during pand...

A new poll of clinical trial sponsors has found that around nine out of 10 of them are running decentralised trials with the help of digital technologies, a big increase on pre-COVID-19 lev

White Papers

4 ways emerging pharma companies can harness marketing conte...

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger

Sales & Marketing

Key insights for a successful first-time product launch

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma.

White Papers

4 ways to embed data-driven best practice in pharma HCP comm...

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. O

Views & Analysis

Pharma sales rep talking to a GP over video conferencing

Why pharma isn’t yet achieving digital excellence, and how i...

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods.

White Papers

Plugging modular content into pharma’s omnichannel strategie...

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. Yet while many pharma companies

Use of digital tools for clinical trials triples during pand...

4 ways emerging pharma companies can harness marketing conte...

Key insights for a successful first-time product launch

4 ways to embed data-driven best practice in pharma HCP comm...

Why pharma isn’t yet achieving digital excellence, and how i...

Plugging modular content into pharma’s omnichannel strategie...

World Without Disease initiative: 2024 update

The AI effect in pharma commercial strategy: From data to re...

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