Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis What is pharmaceutical market access? Findings from a comprehensive survey on the topic of market access.
Views & Analysis 4 tips on how to navigate ‘global versus local’ challenges i... How to communicate a pharma brand identity and new product successfully, both globally and locally.
Articles GDPR: evolving multichannel marketing to prepare for a stric... How the new GDPR regulations will affect the pharmaceutical sector.
Views & Analysis The future for pharma marketing is personal Marco Ricci reports from the eyeforpharma Marketing and Consumer Innovation Europe 2017 conference.
Views & Analysis The evolution of multichannel marketing into touchpoints How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.