Views & Analysis 4 tips on how to navigate ‘global versus local’ challenges i... How to communicate a pharma brand identity and new product successfully, both globally and locally.
Articles GDPR: evolving multichannel marketing to prepare for a stric... How the new GDPR regulations will affect the pharmaceutical sector.
Views & Analysis The future for pharma marketing is personal Marco Ricci reports from the eyeforpharma Marketing and Consumer Innovation Europe 2017 conference.
Views & Analysis The evolution of multichannel marketing into touchpoints How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
Views & Analysis Pharma websites: a great time to get closer to patients Wary US consumers present opportunities for pharma to become trusted resources for health information.
Views & Analysis Learning from a successful ophthalmology brand launch Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
News OpenBind unveils its first AI model for drug discovery A research consortium that aims to make the UK a leader in AI-driven drug discovery, OpenBind, has hit its first major milestone.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.
