Views & Analysis What does your pharma brand mean to patients? Pharma companies can differentiate themselves and win support if they take actions that patients find informative.
Views & Analysis The future of brand management What pharma brand management must entail to ensure pharma retains its position and maintains sales.
Views & Analysis Ambition, creativity and energy for optimal segmentation Applying the right principles results in compelling and valuable segmentation.
Views & Analysis Pharma marketing requires a global approach The industry must update its strategy for the digital age.
Articles Content marketing with sponsored updates New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and met
News Lilly bags FDA okay for Wegovy pill rival orforglipron Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
