Pharma often criticises the NHS for failing to adopt the latest therapies, arguing that NICE’s technology appraisals can drag on and that hospitals often fail to provide the recommended therapies a
The UK’s pharma trade body, the Association of the British Pharmaceutical Industry (ABPI), has signed a five-year partnership that aims to increase the use of novel medical technology acros
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
