HCPs

Sales & Marketing

healthcare professionals digital communications

Measuring success in pharma marketing: Does engagement equat...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?

Patients

Pandemic concept, close up of scientist injecitng vaccine into the earth

What HCPs think about mandatory vaccination

Views & Analysis

Assessing physician practices and expectations in the post-C...

The ongoing COVID-19 pandemic has affected the routines of many practicing physicians, including an impact on their prescribing decisions.

Views & Analysis

What HCPs think about COVID-19’s impact on cancer

COVID-19’s knock-on effect on cancer patients is of concern by HCPs, with delayed or decreased diagnosis seen as a key worry. CREATION.co’s Lara Meyer explores why HCPs need more support.

Views & Analysis

What HCPs Think about schools reopening

In our latest article in the What HCPs Think series, CREATION.co’s Jamie Doggett analyses the soc

Views & Analysis

Clinical decision-making insights for haematologists and onc...

Clinical trial readouts continue to emerge despite countries’ lockdown policies, providing several decision-making challenges for healthcare professionals such as haematologists and oncolog

Measuring success in pharma marketing: Does engagement equat...

What HCPs think about mandatory vaccination

Assessing physician practices and expectations in the post-C...

What HCPs think about COVID-19’s impact on cancer

What HCPs Think about schools reopening

Clinical decision-making insights for haematologists and onc...

Setback for MSD as German court blocks Keytruda SC launch

How to meet your physicians where they are online

HCPs

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