HCPs

Views & Analysis
COVID-19 Medicine shortages

What HCPs think about shortages from COVID-19

Much has been said about COVID-19 by healthcare professionals (HCPs) online: the most recent issue to grab their attention has been shortages caused by stockpiling or panic buying.

Views & Analysis
What-HCPs-think-about-pharma

What HCPs think about pharma

For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industr

Views & Analysis
Encouraging HCPs to stop and think

Encouraging HCPs to ‘stop and think’

Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g