Much has been said about COVID-19 by healthcare professionals (HCPs) online: the most recent issue to grab their attention has been shortages caused by stockpiling or panic buying.
For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industr
Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g
Life science companies are failing to achieve their full digital potential, particularly when it comes to the use of remote channels for effective physician engagement.