What HCPs think about pharma

For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industr

Putting HCP insights in focus in a distracted world

HCP input is essential to a myriad of decisions that pharma organisations make, from key steps in new drug development to M&A decisions.

What HCPs think about online consultation

New research suggests that HCPs are in favour of video consultations, but GPs are cautious.

Encouraging HCPs to ‘stop and think’

Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g

Remote HCP engagement – still a struggle for life science co...

Life science companies are failing to achieve their full digital potential, particularly when it comes to the use of remote channels for effective physician engagement.

Engaging with HCPS: what do HCPs want from medical meetings?