Encouraging HCPs to ‘stop and think’

Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g

Remote HCP engagement – still a struggle for life science co...

Life science companies are failing to achieve their full digital potential, particularly when it comes to the use of remote channels for effective physician engagement.

Engaging with HCPS: what do HCPs want from medical meetings?

Medical meetings and what HCPs want

The healthcare professional (HCP) meeting landscape is evolving, but even as it adjusts to the demands of the digital age new research has shown that face-to-face meetings retain a prominent place

E-cigarettes in hospitals? What do HCPs think?

Daniel Ghinn reviews the online commentary among healthcare professionals following Public Health England’s advice that smokers should be encouraged to take up vaping instead.

What doctors say about Obamacare after US election

Daniel Ghinn has been listening to the social media conversations of HCPs.