forecasting

Sales & Marketing

Can forecasting help identify market opportunities for pharm...

Forecasting serves to help pharmaceutical companies identify market opportunities, particularly when taking a sales-based approach and considering the wider competitive set.

Sales & Marketing

Business strategy and forecasting team: Ally or adversary?

It’s 2023 and pharma is moving ahead and leaving behind the COVID-19 aftermath.

Market Access

Breaking through the forecasting fog - 3 trends that will im...

As the legendary investor Warren Buffett once said, forecasts about the future usually tell you more about the forecaster than they do about the future.

News

AI innovator Quris seed funding grows to $37 million

Quris, an artificial intelligence (AI) innovator in the pharmaceutical arena, has secured an additional $9 million in seed funding, expanding its

Views & Analysis

300 million people worldwide rare disease

Taking the right forecasting approach for rare diseases

There are approximately 7,000 different types of rare disease and researchers estimate that there are more than 300 million people worldwide living with such a condition, according to the N

Views & Analysis

What makes a good (and bad) pharmaceutical forecast model

Forecasting is essential in providing clarity on decision making about the future, but poor-quality forecasts can result in decisions which are commercially damaging to organisations.