digital strategy

Digital

USAID on expanding digital health globally – part one

Adele Waugaman, senior digital health coordinator of the COVID-19 response at the United States Agency for International Development (USAID), tells us what the agency focuses on to strength

Webinars

Is your digital communication strategy up to par?

Whether you’re a large pharma company or a small, emerging one, communication is key.

Sales & Marketing

Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Views & Analysis

How to achieve digital success in pharma’s communications

Demystifying what digital means, empowering people to ‘think digitally’ and acting with confidence are game changing factors for pharma communications according to Katrine Bach, the CEO of

Views & Analysis

Tunnah’s musings: Lessons for pharma from digital ASCO 2016

Following an expert webinar discussing the highlights from social media coverage of this year’s American Society of Clinical Oncology Annual Meeting (ASCO 2016), Paul Tunnah muses that pharma n

Articles

Social media and pharma: getting the right relationship

Pharma companies which embrace social media can reap many benefits beyond marketing, but they must be aware of the regulations and keep within guidelines to avoid heavy penalties.