data

Views & Analysis

A data company is cementing its place in medical XR

Rani Aravamudhan, MD, senior clinical consultant, and Jason Elliott, head of employer client experiences at Health Data & Management Solutions (HDMS), tell us how the company looks to l

Podcasts

Big data and how it can change the game in pharma: the pharm...

In the latest episode of the pharmaphorum podcast, editor in chief Jonah Comstock speaks with Miruna Sasu, chief strategy officer of COTA and long-time pharma vet-- before joining COTA last

Sales & Marketing

Utilising real-time data to improve customer engagement

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engageme

Sales & Marketing

Stock exchange market concept, businesswoman hand trader press digital tablet with graphs analysis candle line on table in office, diagrams on screen.

Content metrics help generate compelling communication

Companies seek efficiency and speed to market during the content creation process, review and approval cycles, and thus the collective time for content to be approved for d

Digital

Leveraging augmented analytics to drive better business deci...

In early 2020, health officials were cautious about forecasting a COVID-19 vaccine timeline to the public, as vaccine discovery was a historically laborious process that took years (if not

News

Use of digital tools for clinical trials triples during pand...

A new poll of clinical trial sponsors has found that around nine out of 10 of them are running decentralised trials with the help of digital technologies, a big increase on pre-COVID-19 lev