Views & Analysis

Sales & Marketing
Beautiful Asian woman learning yoga pose with female instructor in yoga studio or health club. Sport exercise activity, gymnastics or ballet dancing class, or healthy people lifestyle concept

Practice makes perfect

The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental challenge around engaging with clinical staff.

Sales & Marketing
Male hand holding smartphone. Businessman using laptop computer and digital tablet while working in the cafe. Mobile app or internet of things concepts. Modern lifestyle in digital age.

Enabling the leaders of the future

Janssen’s Mark Larsen, VP & Head of HR at Janssen EMEA, looks at what COVID-19 has taught us about good leadership and how we develop and enable the leaders of the future.

Sales & Marketing
Reshaping events in pharma

Reshaping events in pharma

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketin